Procurement of Digital & Social Media Solutions Firm
A source-backed decision brief. The official notice and its addenda remain authoritative.
Project objective and employer selection criteria
1. Project objective
The currently available official record does not contain enough source text for a reliable project-objective summary.
Source / meaning
Official record metadata: USD 277,000سامانه رسمی مناقصات تدارکاتی بانک جهانی — official notice / tender document
View the official objective and scope excerpt
Electricity Distribution Efficiency Improvement Project · Consultant Qualification Selection · شماره مرجع PK-MOE-571059-CS-CQS-DIGITAL-SOCIAL
Extraction covers only the accessible source. Linked TORs and later addenda are not verified unless their text has been retrieved; a missing field never means no requirement.
Shortlisting / qualification criteria
Organisation history and structure
Not found among the extracted criteriaNo explicit requirement in this category appears among the criteria extracted from the currently available official text. Verify the complete notice, TOR and addenda.
Technical and managerial capability
Not found among the extracted criteriaNo explicit requirement in this category appears among the criteria extracted from the currently available official text. Verify the complete notice, TOR and addenda.
Similar experience
1 explicit requirement(s)i) Minimum five (5) years' continuous documented experience in digital marketing (simultaneously across at least three of: Facebook, Instagram, YouTube, TikTok, LinkedIn, and programmatic display), paid social advertising, or digital communications ii) Minimum two (2) large-scale paid digital/social campaigns for a federal/provincial government entity, SOE, or private sector — at least one assignment should be nationwide: Campaign targeting low-income or underserved populations will be accorded due weightage. The detailed Terms of Reference (TOR) may be download from the website www.power.gov.pk
- i) Minimum five (5) years' continuous documented experience in digital marketing (simultaneously across at least three of: Facebook, Instagram, YouTube, TikTok, LinkedIn, and programmatic display), paid social advertising, or digital communications
- five (5) years
For each reference record client, country, start/completion dates, actual role/workshare, scope, deliverables, value if requested and contact; prepare contracts and completion/client certificates.
Preparation advice, not an additional employer requirement. Submit only the documents and formats required by the notice/TOR for this stage.Source excerpt for this employer criterion
i) Minimum five (5) years' continuous documented experience in digital marketing (simultaneously across at least three of: Facebook, Instagram, YouTube, TikTok, LinkedIn, and programmatic display), paid social advertising, or digital communications ii) Minimum two (2) large-scale paid digital/social campaigns for a federal/provincial government entity, SOE, or private sector — at least one assignment should be nationwide: Campaign targeting low-income or underserved populations will be accorded due weightage. The detailed Terms of Reference (TOR) may be download from the website www.power.gov.pkSource location: سامانه رسمی مناقصات تدارکاتی بانک جهانی — shortlisting / qualification criteria
Key personnel
Not found among the extracted criteriaNo explicit requirement in this category appears among the criteria extracted from the currently available official text. Verify the complete notice, TOR and addenda.
Eligibility and legal requirements
Not found among the extracted criteriaNo explicit requirement in this category appears among the criteria extracted from the currently available official text. Verify the complete notice, TOR and addenda.
Company financial capacity
Not found among the extracted criteriaNo explicit requirement in this category appears among the criteria extracted from the currently available official text. Verify the complete notice, TOR and addenda.
Other employer-specific criteria
Not found among the extracted criteriaNo explicit requirement in this category appears among the criteria extracted from the currently available official text. Verify the complete notice, TOR and addenda.
Complete retrieved official text
GOVERNMENT OF PAKISTAN MINISTRY OF ENERGY (POWER DIVISION) Project Implementation Unit — Electricity Distribution Efficiency Improvement Project (EDEIP) REQUEST FOR EXPRESSIONS OF INTEREST (REOI) Digital & Social Media Solutions Firm PK-MOE-571059-CS-CQS-DIGITAL-SOCIAL The Ministry of Energy (Power Division) is implementing Electricity Distribution Efficiency Improvement Project (EDEIP) with financial assistance of the World Bank under IBRD:93180 aims to achieve affordable electricity, energy security, and sustainability. In this connection, PIU intends to hire the consultancy services (“Services”) for “ Digital & Social Media Solutions Firm” to drive public awareness and ensure nationwide compliance for Power Subsidy Reform — National CNIC-to-Meter Linkage Campaign. Program Implementing Unit (PIU), Ministry of Energy (Power Division) invites EOI from interested/eligible consulting firms who should provide information demonstrating that they have the required qualifications and relevant experience to perform the “Services”. Interested consultants will be expected to demonstrate or provide explicit information/ evidence of their qualification to perform this assignment, in their profiles, in the areas covered by the Terms of Reference. Interested consulting firms and consortia must provide information indicating that they are qualified to perform above services (e.g. brochures, description of similar assignments,); experience under similar conditions, availability of appropriate skill among staff etc. The short listing criteria are i) Minimum five (5) years' continuous documented experience in digital marketing (simultaneously across at least three of: Facebook, Instagram, YouTube, TikTok, LinkedIn, and programmatic display), paid social advertising, or digital communications ii) Minimum two (2) large-scale paid digital/social campaigns for a federal/provincial government entity, SOE, or private sector — at least one assignment should be nationwide: Campaign targeting low-income or underserved populations will be accorded due weightage. The detailed Terms of Reference (TOR) may be download from the website www.power.gov.pk The attention of interested Consultants is drawn to paragraph 3.14, 3.16 and 3.17 of the World Bank’s Procurement Regulations for IPF Borrowers February, 2025 (“the Regulations”), setting forth the World Bank’s policy on conflict of interest. Consultant will be selected in accordance with Consultant Qualification Selection (CQS) method set out in the World Bank's Procurement Regulations. Further information can be obtained at the address below during office hours (0900 to 1700 hours). Applications along with Expressions of Interest (2 hard copies & 01 Soft copy in USB) must be delivered in a written form to the address below (in person, Courier) by 03:00 PM (PST), September 24 ,2026 on or before. Submission Address & Contact Details: Attention: Program Director, PIU-EDEIP Project (Component-IV) Address : Evacuee Trust Complex Building, 1st Floor, Office No. 112, Agha Khan Road, F-5/1, Islamabad. Email: _ danis6pk@gmail.com Ph: 051 9211302 (164).
Unstated means “not found in the official text currently available to FANAB”, not “not required”. Always verify the complete notice, TOR and addenda.